What it is, how to do it, and types of retargeting to increase sales — ‍What is retargeting? In digital marketing, retargeting consists of creating personalized ads focused on an audience that has already visited a specific website. This is one of the practices most used today by companies to find new potential clients, increase engagement and improve their sales and results. Thanks to retargeting…

Strategies that work — Those days when Instagram was a simple application to share photos with friends have gone down in history. Today Instagram has become a very powerful tool to connect and retain customers. If you are looking to get more potential customers, refer traffic to your website, or start selling your products…

I’ve been wanting to play with developing extensions for Google Chrome for a long time. …

A trend that every day is getting more followers, and I think is very positive, is the fact that some companies decide to open their organitzations (or a part of them) to share publicly private information than traditionally never show. I wrote in this blog in the past about the…

Complete guide to migrate to Notion from Evernote — In my case, I have been an advanced Evernote user for 12 years. Specifically since 2010. When I discovered it, a whole world opened up for me. Until then I had endless paper notebooks, loose sheets of paper, where I wrote down everything: meetings, ideas, tasks, and I tried to…

When you manage advertising campaigns on a daily basis, it doesn’t matter if you are a freelancer working for yourself in your startup, e-commerce, or mobile app or for clients, or if you are part of a team in an SMB or corporation. First, you do the research on the…

Top 10 reasons — Facebook has two billion active users per month, so if you ask us if advertising on Facebook is one of the best ways to grow your business, our answer will be yes. Social networks should be part of the digital marketing strategy of any company. They are a key channel…

and how can it help your business? — What is Facebook Ads? Facebook is one of the most important social networks of the moment and Facebook Ads is its advertising platform. This platform has become a very valuable marketing tool for both companies and individuals since it allows advertising campaigns to be carried out with very tight budgets. …

Comparative to see who is the winner — Facebook Ads and Google Ads are the two main channels of what is known as PPC advertising. Although the two platforms often position themselves as competitors, many companies are taking advantage of the strengths of advertising on Facebook Ads and Google Ads, to achieve maximum visibility, increase their potential customers…